Document Type
Perspective
Publication Title
Emory Corp. Governance & Accountability Rev. Perspectives
Publication Date
1-1-2016
Abstract
After taking notice of the increase in social climate, Tayler Bolton sought to determine the role that corporate social responsibility ('CSR') has on companies and the perception of CSR amongst consumers. This topic was tackled by evaluating how important consumers value CSR in supporting a brand, the effect that such value has on revenue, and how companies tackle issues in the evolving social climate. This Perspective informs the reader about CSR by discussing how companies address specific issues like climate change and sexual orientation. This Perspective concluded that consumers value and expect companies to be socially conscious because they will pay more for a brand that they identify with. The furtherance of social consciousness will therefore provide companies with sustainability beyond a bottom line.
First Page
2048
Volume
3
Recommended Citation
Tayler Bolton,
Don't Be Late to the Party: The Importance of Corporate Social Responsibility and Being More Than a Bottom Line,
3
Emory Corp. Governance & Accountability Rev. Perspectives
2048
(2016).
Available at:
https://scholarlycommons.law.emory.edu/ecgar-perspectives/25